Jericho Razon

Jericho Razon is a seasoned professional in the consumer goods industry with a strong background in consumer insights and brand strategy.

With a deep passion for coffee and tea, Jericho has driven innovation and growth for renowned brands like Starbucks, Chameleon, Nescafe, and Blue Bottle.

Having worked with big and small brands, Jericho has a track record of unlocking opportunities and steering successful turnarounds, such as Lean Cuisine and Coffee-mate.

His expertise lies in value creation, brand building, and understanding consumer needs to make strategic decisions that resonate with the market.

Jericho holds a Master of Science (M.S.) from Boston University and a Bachelor of Arts (B.A.) in Communication from Ateneo de Manila University.

Currently, Jericho serves as the Director of Consumer Insights & Front End Innovation at Nestlé Coffee Partners, where he continues his journey of driving growth through strategic insights and market intelligence.