Harvard Business School

The University of Texas at Austin

Director of Strategy & Business Development at JetBlue Airways

New York, New York, United States

JetBlue Airways

Director of Strategy & Business Development

Earned “Frequently Exceeds Expectations” in bi-annual review, awarded to top 15% of employees.

SUMMARY OF KEY CASE WORK:

Strategy planning and development – $8B aviation sector (government)
-  Developed 15-year strategy for aviation sector entities (e.g. national airline, airports, tourism authority, etc.), aiming to increase air arrivals and tourism by 104% over 6 year period.
-  Modified and aligned mandates of key aviation stakeholders to grow and diversify economy, increase national employment in sector by 37%, achieve positive profitability, and promote country as a top 20 leading tourist destination.

Strategy diagnostic and profit-improvement strategy – $6B airline/aviation group client
-  Defined 5-year strategy for aviation group, inclusive of recommendations for its network, fleet, revenue model, and subsidiaries, leading to a profit improvement of $837M.
-  Identified and began implementation of ~250 operational and overhead cost-reduction initiatives valued at $902M in savings.

Group corporate structure and strategy – $2B airline client
-  Developed and assessed options for realigning client’s 7 entities (e.g. airlines, maintenance, FFP, catering, etc.) and key elements for corporate structure.
-  Conducted route profitability analysis, determined path to profitability by increasing margin by 167%, and created decision-rights for entities.

Cost reduction strategy – $10B hotel and casino client
-  Identified $69M/year in immediate cost-saving opportunities by designing procurement strategy.
-  Managed 15-person team in 4 verticals to reach firm’s goal of $600M/year in EBITDA improvement.

Customer experience improvement strategy – $36B telecommunications client:
-  Co-developed and implemented largest and fastest customer-experience-improvement program in Bain & Company history.
-  Generated insights resulting in 10% uplift in EBITBA, increased in-store Net Promoter Score by 215%, improved traffic conversion by 2%, and reduced churn by 3% in 3 months.

Bain & Company

Manager

- Forecasted 5-year outlook on all routes based on macroeconomic factors and country-specific travel trends; outlook used to predict profit-and-loss financial statements for subsequent 5 years, and outlook used to determine purchase of 2 additional 787 aircraft.
-  Redefined calculation of “market share” on international routes, as firm believed it had higher market share than truly existed; redefined market share used to create firm-wide strategic decisions.

Air New Zealand

Networks & Competitor Analysis  -  Strategy, Networks & Alliances (Internship)

- Created innovative checked-baggage opportunity for airline to reduce cost by $7M; had 100% customer satisfaction score.
-  Managed supplier-related revenue optimization project by developing structural frameworks and cultivating execution plan.

Strategic Sourcing (Internship)

- Modeled pro-forma financials and capitalization/valuation structure for Brazilian mobile hospital start-up requesting R$1M loan. Based on analysis made, the loan was finalized.
-  Explored strategic partnership between world’s largest pharmaceutical firm and Brazilian NGOs to increase the firm’s reputation, to tap into additional markets, and to generate further innovation in the pharmaceutical field.

SITAWI - Finance for Good

Venture Associate (Internship)

- Assessed market potential for tablet application and developed viable prototype based on first-hand market research and insights.
-  Formulated strategy to monetize application estimated at revenue generation of $322K with 86.6% CAGR over 5 years.

- The above project was a sponsored project by Harvard Business School**

Multimedia Group Limited

Harvard Business School Team Consultant (Academic Assignment / Class Project)

- Diamond Management & Technology Consultants was acquired by PricewaterhouseCoopers in November 2010**

Earned “Outstanding” review, awarded to top 15% of Associates.

-  Managed 16-person team, coordinated across eight siloed business units, to prepare legacy repositories for transformation of million-user portal for Fortune 200 insurance and investment management client.
-  Executed $3 million web platform design and solutioned strategy for insurance client that planned scope for 2 years.
-  Developed strategic opportunities arising from Patient Protection & Affordable Care Act for Fortune 100 global health insurance and health services client. Collaborated with client to cultivate official business stances on Congressional provisions.
-  Wrote publish-track white paper focusing on loyalty programs. Compared program industry trends within and cross industries. Predicted program development within industries. Correlated success of firms with and without loyalty programs.

Strategy & Operations Experienced Associate Consultant

- Integrated $16 million SAP implementation for merger & acquisition project between two Fortune 100 firms.
-  Designed information securities system for Fortune 50 retail firm to meet Sarbanes-Oxley requirements.
-  Assessed identity-and-access-management project to decrease unauthorized access to critical company data.

PricewaterhouseCoopers

Information Technology Advisory (Internship)

- Increased sales by over 30%, resulting in gross margins increase of 10% in one year through improved marketing strategies.
-  Restructured procurement model to better leverage purchasing power of multiple stores and utilize local manufacturers to reduce shipping costs.

- The above project was a sponsored project by The University of Texas at Austin**

EcoBox

Consultant (Academic Assignment / Class Project)

- Engaged in a team project to consult a foreign client to develop a PDA technology product used for competitive advantage
-  Analyzed data through primary research (including interviews) and secondary research to forecast product demand and for final report generation
-  Evaluated initial and final programming sequences to solve and reduce troubleshooting and coding errors
-  Bridged communication gap between Madrid office and clientele in foreign countries, resulting in higher client satisfaction

Moviquity S.A.

Consulting Analyst (Internship)

Marriott International

Customer Experience / Relations

- Hired, trained, and managed a 6-employee branch while supervising production management, customer relations, and quality control
-  Designed and implemented marketing plan which expanded firm awareness in target areas by 20% and increased leads by 8%
-  Estimated projects and presented proposals with 50% success rate in obtaining new clientele

Steven Kennington II

Steven Kennington II