Gabriella Neves, a Brazilian UX Designer with over 12 years of experience, has worked across various business segments, including banks, news, and content websites, management tools, social platform apps, healthcare apps, and startups, to name a few. She holds a Bachelor's degree in Advertising from IESB and an MBA in Leadership, Innovation, and Management 3.0 from Pontifícia Universidade Católica do Rio Grande do Sul. With her extensive experience, her expertise in information architecture, strategy, product design, business design, leadership, mentoring, QA, design systems, and design thinking workshops makes her an asset in the field of UX and technology. Gabriella is currently the Design Lead at XP Inc. and, formerly, the Founder at Snowland.io, Co-founder, Lead Designer at Bis Defendor, and IxDA BSB Local Leader at IxDA. She is a versatile professional who can easily adapt to different business fields and loves to keep learning about new methodologies, tools, innovation, entrepreneurship, and research to keep herself updated.