Daniel Siu is an experienced strategy consultant with over 8 years of experience in consumer insights. Siu has led more than 80 market research projects, aiming to create data-driven strategies for over 20 clients. He has extensive expertise in qualitative research, including 1:1 interviews, focus groups, and ethnography. Siu is also well-versed in quantitative research and has written over 20 surveys. He has a track record of training other consultants on research excellence and presentation design.

Siu has an MBA from the prestigious Cambridge Judge Business School, where he studied after obtaining his BS from the University of California, Berkeley. He currently works as a Strategy Manager at Jagex, having previously held roles at SEGA Games, Kaiser Associates, ZS, and The Berkeley Group.

In his free time, Siu hosts weekly trivia games online, plays music, and enjoys golfing. With his wealth of experience and skills, Daniel Siu is a top-notch professional we can all learn from.