Adrian Looi is a well-rounded Marketing and Communication professional with extensive experience in both traditional and digital spaces. He has worked with various industries, including banking and finance, FMCG, luxury goods, and cosmetics, to name a few. He has a thorough understanding of specific market segments, like China, Taiwan, Singapore, and Malaysia, where he has led several solid past experiences and achievements. With his specialties in brand management, digital marketing, brand communication and activation, digital strategy, and integrated marketing, Mr. Looi has gained professional experiences at Universal Music Group, Golin, TBWA\Digital Arts Network\China, Zenith Integrated Communications Corp, Dream Worker Communications, Wunderman, and ihub Media. He studied Business and Hospitality Management at TAFE SA.