Asad Shaykh

Buckinghamshire Chilterns University College

University of London

Western Michigan University - Haworth College of Business

Joint Head of Strategy at Grey London & Director of MarComms (v) at Pride in London

London, England, United Kingdom

Grey London

Joint Head of Strategy

Pride in London

Director of Marketing and Communications (v)

Heading Brand Development and Evolution for Pride in London by devising a dynamic brand strategy for 2021 and helping set an aim for everything it does in the future. My voluntary role includes setting the brand roadmap for PiL towards its upcoming 50th anniversary, powered through research and adaptable with the rapidly changing purpose of Pride in the lives of LGBTQ+ individuals in London and across the UK.


Devising the Creative Strategy, from insight to roll-out, for Pride London 2019 Campaign celebrating the #PrideJubilee. Also, acting as a sounding board for channel planning and thinking about the roles of all Pride London communication. Currently working across both Marketing and Comms while looking forward to planning for 2020 and setting a longer term vision for Pride in London Marcomms.

Head Of Brand

The Hoxby Collective is made up of a curated community of over 400+ associates (and counting) across 42 countries with sector expertise in multiple industries.

We provide specialist teams to deliver client work across admin, marketing, operations, hr, finance and innovation.

For more information, see <a href="http://www.hoxby.com">http://www.hoxby.com</a>

The Hoxby Collective

Associate

SPECIALTY
Comfortably placed and hyper-equipped for any briefs that exist at the intersection of Technology, Business and Culture.

Brands played with and planned for this space include ACCA • AVIVA • Coca-Cola • Honeywell • HP • Logitech • Lee Cooper • National Express • PayPoint • Sky • Swarovski • TK Maxx • The Nature Conservancy • UNIQLO • Whirlpool • YAZOO • Vodafone

BRANDS
Over a decade of developing brands globally, both on the client and agency sides, with a commercially successful portfolio of branded comms - in short, from podcasts to broadcasts. These brand development projects range from crafting a bespoke IOT strategy for Vodafone, to launching Coca-Cola’s most successful market entrant across social in 2018.

SOCIAL
Orchestrated the Social Strategy for over 14+ Coca-Cola brands on social, with each piece of content informed by digital insight and each insight powered by data collected through social. This cycle of creation and attribution, on social and by social, ensured cultural relevancy of each post, of each brand.

STRATEGY
Sound research skills coupled with seasoned intuition to help simplify business complexity and build brand strategies that fortify the creative idea - without losing sight of the customer. Both Swarovski and Precision demonstrate how my insights informed their CRM and brand strategies respectively.

PLANNING
End-to-end brand planning experience, ranging from inception to repositioning, gained via working on projects spanning CRM, UX, PR and CSR. My Whirlpool work shows how understanding the audience ecosystem can lead to powerful, yet previously overlooked, consumer touch-points.

CULTURE
Innate understanding of European, South-Asian and American cultures learnt from working for multiple brands across the world. Connect the dots here.

Self-employed

Head Of Strategy

Digital Strategy Director

Devising the Creative Strategy, from insight to roll-out, for Pride London 2019 Campaign celebrating the #PrideJubilee. Also, acting as a sounding board for channel planning and thinking about the roles of all Pride London communication. Currently working across both Marketing and Comms while looking forward to planning for 2020 and setting a longer term vision for Pride in London Marcomms.

Creative Strategist

Strategy and Planning for B2B brands like INEOS and B2C kings like KitchenAid, across UK and EU markets, with an added emphasis generating organic Word-of-Mouth (Wildfire).

Freelance Planning Director

Working with The Unmistakables - a collective “Made of Minorities” trying to tackle diversity, inclusivity and visibility of minorities in pop-culture today.

The Unmistakables

Strategic Consultant

Head of Strategy at Kameleon, part of the Be Heard Group, directing content creation for Coke, Dreams and Vodafone.

Setup a highly successful planning department at Kameleon, paramount in winning businesses like Coke and AVIVA.

Built data bridges between planning and creative, within the Be Heard Group, fuelled by digital insight.

Also part of the Leadership Team at Kameleon responsible for creating a dynamic, productive & inspiring culture across all agencies within the Be Heard group.

Kameleon

Head of Strategy

Table19

Planner

Brands:
Over a decade of developing brands, both on the client and agency sides, with extensive experience ranging from TV to Twitter

Strategy:
Sound research skills, coupled with seasoned intuition to help simplify business complexity and build strategies that fortify the creative idea - without losing sight of the customer.

Planning:
End-to-end brand planning experience, ranging from inception to repositioning, gained via working across CRM, UX, PR & CSR projects.

Design:
Expansive self-taught design capabilities to help embroider strategic arguments with a visual panache, for convincing results.

www.asadshaykh.com

Freelance Planner / Brand Strategist

Proud to be one of the first planners at Founded and privileged to have played an important part in setting up a shiny new agency. My role as a strategist has ranged from street-wise consumer insight hunting to planning launch comms for a brand new FMCG product hitting the shelves in late 2014.

From global SCRM strategies to bespoke DM packs, being a start-up cog has engaged me in a variety of projects, including FoundedU, a grad scheme for fresh talent that I have created and nurtured by taking on interns from all around the world.

I don't shout while upholding Founded’s social voice in the Twitter-verse, because I believe that tone speaks louder than volume.

founded

Lots of freelance work involving brand inception, ID creation, broadcast design & web development with clients & employers spanning USA, UK & Pakistan (2004-11)

Freelance

Indie Brand Planner & Social Media Consultant

MA Advertising: Strategic Thinking & Creative Planning

Buckinghamshire New University

Student

Developing communication strategies for the remote rural areas of Pakistan. Event management, on the spot research & location based insight mining (2009-10)

Pakistan Mobile Communications Ltd

A. Segment Manager: Rural Market Development (Strategy)

Helped manage the biggest prepaid mobile brand in Pakistan, involving ATL/BTL/TTL campaign productions and social media, PR, insight research via Brand Health Tracking analyses. Researched, planned and executed the country’s largest rural POS campaign.

Other responsibilities included 360-degree brand effectiveness studies, campaign management & sustenance with pre & post launch analyses.

A. Brand Manager - Mobilink JAZZ (Brands)

Brand Management of a 32M+ Customer strong Brand. Managed marketing material for events, web, sponsorship and interactive, with an emphasis on brand building & focused CSR initiatives. Duties included media planning & nationwide research.

A. Brand Manager - Mobilink (CSR)

Account Management & Planning rolled into one. Copywriting, Art Management, Creative content planning, Strategy presentations & TV productions.