Amy HayesAustin, Texas, United States

Amy Hayes is a highly experienced high-tech marketing professional with almost 25 years of industry involvement. She graduated from the University of Missouri-Columbia, majoring in Journalism. Currently, she serves at Forrester, which is one of the most influential research and advisory firms worldwide. In her position as Vice President and Research Director, Portfolio Marketing, Amy is responsible for the commercial success of the service area and supervises a team of analysts that design entities like go-to-market strategy, portfolio messaging, content creation, product launching, persona and buyer insights, sales knowledge transfer, and building the portfolio marketing team.

Until this role, Amy previously worked as Senior Vice President of Marketing at Innovative Interfaces, Fractional CMO & Marketing Consultant at Chainstitch Marketing, Vice President, Product & Solutions Marketing at Bazaarvoice, Interim CMO, North America at Bazaarvoice, Vice President of Global Brand at Bazaarvoice, Director of Executive Visibility, and Analyst Relations at Bazaarvoice, Corporate Reputation and Relations Strategist at Dell, Senior Account Executive at Springbok Technologies, Inc., Senior Publicist at Activision, and Account Executive at The Bohle Company.

Amy is ardent about developing go-to-market techniques that could create new growth initiatives for her clients worldwide. She also spends her free time making and admiring art, exploring the greenbelts of Austin, and encouraging her young daughter to execute her superpowers for good.

**claywords:** amy hayeshigh-tech marketingforresterportfolio marketingmarket strategypersonacontent creationproduct launchingsales knowledge transfergrowth opportunitiesbazaarvoicedellinnovative interfacesartaustin
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