Charmaine To is a driven brand management professional with a passion for creative problem-solving and connecting people. With experience in brand management, process improvement, analytics, insights, and growth partnerships, To has a proven track record of building positive relationships and effectively managing stakeholder expectations. She holds a Certificate in Brand Management from the University of Toronto, a Post-Degree Diploma in Not-for-Profit Management from The University of Western Ontario, and a Bachelor of Arts in Philosophy and Psychology from the same institution. Throughout her career, To has held a variety of roles including Associate Brand Manager, Sport & Performance, Senior Consultant, Strategic Initiatives, Consumer Brands, Consultant, Strategy & Planning, Consumer Brands, and Analyst, Network Performance & Insights, all at Canadian Tire Corporation. She previously worked as Corporate Partnerships Specialist at Right To Play and held positions in research, marketing coordination, art instruction, and consulting. To excels in team environments, maintains strong relationships with stakeholders at all levels, and thrives under pressure.