Dana Pake is a highly skilled and experienced event strategist and consultant who has worked with both startups and fast-growing software companies. She is also a people-person who loves to connect and galvanize people. Her exceptional problem-solving skills enable her to hustle and find creative solutions to get things done while staying data-driven. With her experience in managing and mentoring high-performing teams, she is capable of building cross-functional collaboration and trusted relationships. Her passion for creating immersive in-person experiences brings brands to life in ways that surprise, delight and energize attendees. Thanks to her expertise, she has successfully grown Tableau Conference ~60% YoY from 1200-12,000 total attendees in four years. She also defined the event strategy for early-stage startups, collaborated closely with marketing and sales leadership, and excelled in a fast-paced, fast-growing software company. Dana Pake has studied at Shorewood and Gonzaga University.