Debashish Sinha, an experienced strategic marketer and customer management expert, has worked for over 25 years in the field of digital technology solutions. He is currently engaged in two ventures. The first is conducting research on digital technology solutions that address large-scale societal challenges, while the second involves advising technology companies on persuasive marketing strategies that focus on their core customers and leverage their uncommon offerings.

Debashish's career can be segmented into three distinct buckets. In the first bucket, he spent about ten years as an analyst and advisor working with GE Capital, Gartner, and NeoIT. The second bucket was made up of ten years in a more hands-on business consulting role serving large enterprise clients such as Hanes Brands, LA Times, HP, and Verisign, as well as global strategy, marketing and influencer management leadership at HCL and Nexient. The third and most recent bucket, he played a key role as a founder/co-founder in a couple of companies, including his latest venture, ZenNut.

Debashish holds an MBA in Marketing from the Indian Institute of Management, Calcutta, and a Bachelor of Engineering in Mechanical from the Birla Institute of Technology and Science. He also attended St. Columba's High School.

Throughout his professional journey, Debashish has advised people in media, public policy and academia on the impact of digital transformation, globalization, and automation on customers, employee and business operations. His core experience revolves around customer experience and product/service innovation, with a focus on Application Development, SaaS, Mobile, IoT, and Analytics.

Chief Analyst at Conscient LLC, Debashish has previously held a variety of other roles. These include CEO at ZenNut, EVP and Chief Marketing Officer at Nexient, Vice President of Marketing at HCL Technologies, Managing Partner & Principal Consultant at Conscient Partners LLC, Managing Director at NeoIT, Principal Analyst at Gartner, Regional Business Development Manager at NIIT USA, Manager, Capital Markets and Private Equity at GE Capital Services, and Sales Executive - Technical Services at Wipro Infotech.