Jonathan Baskin is a seasoned PR professional and writer with an extensive background in corporate communications, brand management, and content creation. He studied at Colby College before starting his career as an Account Executive at Edelman. He went on to hold various leadership roles at prominent organizations such as Grey Group, Nissan Motor Corporation, The Limited, Inc., Blockbuster, and Apple. He also worked as a Contributor at Advertising Age and Forbes and served as a Senior Fellow at the National Museum of American History at Smithsonian Institution. He currently leads a global PR collaborative, Arcadia Communications Lab, where he helps large B2B companies create and promote thought-leading content. Baskin is a published author of books about technology and brands, short sci-fi stories, and rock musicals.