Steve Kazanjian is a well-respected figure in the entertainment marketing and brand strategy industry. He has made a name for himself through his extensive experience and wide range of skills in cross-category marketing, using consumer insights and market analytics to drive innovation, creativity, and brand excellence. His achievements have earned him recognition by industry associations, promoting his ideas and leadership. After spending over 15 years in entertainment branding and promotions, Kazanjian transitioned into a Fortune 500 company, where he served as the Vice President of Global Creative, leading innovative brand strategy campaigns across multiple product lines. He later became the President and CEO of Promax, a global nonprofit member association dedicated to promoting the marketing of television and video content on all platforms.

Kazanjian has studied the Entrepreneur Program at the University of Southern California - Marshall School of Business. He has also been an adjunct professor at Otis College of Art and Design. His expertise lies in multi-platform brand and consumer engagements across a comprehensive range of marketing channels including on-air, online, and in-store. Kazanjian has experience across both entertainment marketing and consumer packaged goods marketing.