University of Minnesota-Duluth

Queen Mary, U. of London

Senior Account Manager, Media Network at Best Buy

Minneapolis, Minnesota, United States

Best Buy

Senior Account Manager, Media Network

Alchemy 365

Coach

Brands: Analog Devices  -  Blue Cross Blue Shield

Yamamoto

Account Supervisor

Brands: Discover Boating  -  Pure Leaf  -  SupercutsLed a multidiscipline team across three key accounts with annual agency revenue exceeding $9 million.• Authored creative briefs and oversaw concept development for client’s integrated brand campaigns.• Conducted quantitative and qualitative research to inform client’s segmentation strategy and brand positioning.• Partnered with PR and Content Strategy teams to build annual communication plans – driving brand reach and engagement.• Advised the Media team on campaign objectives and channel strategy – collaborating on operational processes including: consumer targeting, paid media optimization, conversion tracking, Google Analytics, and reporting.• Supported Executive Leadership Team with quarterly forecasting, request for proposals, and new business development.

ICF Next

Senior Account Executive

Brands: UnitedHealthcare  -  Optum • Managed the strategy and production of digital and traditional media projects for Medicare initiatives including: broadcast television, brand activations, lead generation email and direct mail, newspaper, and out-of-home creative.• Wrote creative briefs and worked in concert with internal Creative, Strategy, Media, and Project Management teams to ensure jobs remained on time, within scope of work, and delivered on client KPI.• Served as the point of contact for six clients and managed 120+ projects annually that surpassed $2.4 million in revenue.

Periscope

Account Executive

- Balanced the chapter’s monthly revenue with out-of-pocket costs and set quarterly membership and budget goals.• Collaborated on the development, promotion, and execution of industry programs and events for 300+ active members.• Drove membership growth year-over-year and engaged members via social media, email, and CRM tools.

The Advertising Federation of Minnesota

Board Director - Membership

Brands: UnitedHealthcare  -  Optum • Assisted supervisors with strategic account planning efforts and forecasting annual revenue.• Actively worked with internal teams to brainstorm creative ideas and outline optimal solutions.• Oversaw the creative and production process for project assets and acted as the voice of the client.• Wrote project estimates and maintained an updated status on scope of work, client communications, and approvals.

Associate Account Executive

Brand: Subway Restaurants • Generated and distributed weekly sales reports for Subway’s $5.5 million North Central markets.• Coordinated agency promotions and sponsorships with media partners and surpassed an added value goal of 66% ROI.• Recorded and presented quarterly QSR competitive activity to the Midwest Franchisee Board of Directors.

Nemer Fieger

Account Coordinator

Brands: Duluth Superior Symphony Orchestra  -  Guardian Pest Solutions  -  Duluth International Airport• Collaborated on an agency pitch for the Sappi Grant - worth an anticipated $50,000 in marketing spend for a non-profit.• Translated Google Analytics, built SEO reports, and audited primary and secondary research for agency clients.• Cultivated prospective client relationships and grew awareness of agency services with local and regional businesses.

Swim Creative

Account Management Intern

- Created marketing and promotional collateral within brand for a $3.4 million business segment. • Communicated with Territory Managers daily on market specific tactics and placed orders for materials.• Organized data lists using Excel pivot-table functions to generate performance reports in order to drive back-end sales for territories; led to an anticipated $15 million in revenue through the email marketing channel in 2014.

Lifetouch

Marketing Intern

- Collaborated with four club officers to ensure semi-annual and annual club goals are met.• Communicated with 60+ Management Club members concerning meeting information and curriculum.• Facilitated the club’s Employer Tour committee.• Led informational meetings for prospective students about club objectives and goals.

University of Minnesota Duluth

Committee Member of Organizational Management Club

- Managed and developed the Facebook, Twitter, and Foursquare accounts for 2,000+ Duluth YMCA followers.• Increased the Duluth YMCA Facebook fan base by 56% and Twitter followers by 63% within five months.• Translated web analytics with the use of the Sprout Social media dashboard to record and optimize user participation.

Duluth YMCA

Social Media Strategist Intern

- Led a group of 20 first year students through the UMD Bulldog Welcome Week program.• Presented to 150 incoming students regarding the college expectations and classroom etiquette.• Established a community of acceptance, belonging, and safety with new students.• Helped Transition first year students from high school standards to university expectations.

Team Lead at First Year Experience Office

- Taught students best practices in developing and maintaining professional career skills.• Reviewed and critiqued résumés and cover letters as well as provided direct feedback.• Developed and conducted student workshops on topics such as LinkedIn and Study Abroad.• Marketed office services via campus promotions, career blogs, presentations, and social media.• Evaluated and interviewed potential employees as a part of the office’s hiring committee.

Zachary Lyons

Zachary Lyons