Peter Smith is an accomplished executive, currently serving as the Vice President of Global Franchising at Enterprise Holdings, a position he has held since 2015. With nearly three decades of experience in strategy, operations, finance, and marketing, Smith has demonstrated exceptional leadership and business acumen. He has consistently driven growth and profitability, while also building strong relationships with partners and stakeholders.

Prior to joining Enterprise Holdings, Smith held several senior roles at Coca-Cola, where he played a critical role in expanding the company's global footprint. He also worked in investment banking and management consulting, providing him with a well-rounded perspective on business strategy and operations.

Smith holds a Bachelor of Science in Mechanical Engineering from North Carolina State University and an MBA from Duke University's Fuqua School of Business. He is also actively involved in industry associations, including the International Franchise Association.