Adam Abu-Nab is an experienced social media strategist and brand consultant with over 15 years of expertise in creating and executing social media campaigns. He has worked for a variety of creative, media, and PR agencies in senior roles for social strategy director, content director, and social intelligence director. He has also managed intelligence, strategy, and creative teams. Adam has won several awards for his work in developing innovative social media campaigns and building brand communities. He has co-founded Kitten Camp and has written for publications like Variety, Mashable, New Media Age, and econsultancy. Adam currently serves as Director at U-Studio at OLIVER Agency and has worked as Head of Social Intelligence at OMD EMEA, Social Strategy Director at Way To Blue among other positions. Adam studied Media Studies, Film Studies, and Psychology at Park College and went on to earn a Bachelor's in Public Relations from Bournemouth University.