Sheri Zelle is an accomplished technology marketing executive with over 15 years of experience working with both B2B and B2C businesses. She specializes in working with startups, established products, categories, and brands of Fortune 500 companies, having generated over $2 billion in revenue. Her track record rests on repeatable structure, barrier removal, team building, transparent leadership, and mentoring. As an experienced marketer, she has an innate passion for identifying how marketing powers businesses and brands. She sees things from a macro and micro perspective, which allows her to connect the dots and translate vision into actionable plans and tactics. Sheri has held key management positions in product marketing, category marketing, global marketing, and business unit management for an array of technology companies, including Symantec, Yahoo!, Halogen Software, TITUS, Corel Corp, and Workstream. She is the Vice President Product Marketing at PEER39 and was the co-founder of ProductM, recently serving as its Chief Solutions Officer.