JB Behrman is an accomplished entrepreneur and leader with vast experience in digital advertising, technology, and operations. He is a graduate of the University of Michigan - Stephen M. Ross School of Business and studied at WWPHS. Behrman is a creative and innovative entrepreneur who has successfully launched and scaled multiple startups, including Beyond Interactive & uRefer LLC, SpiritShop.com, AgelessRx, and HookLogic Inc. He has served in different executive roles, including Founder & CEO, CIO, COO, and Chief Product Officer, among others. Behrman is highly skilled in digital marketing, product management, software development, analytics, operations, finance, and team management, creating scalability and startups. He is the Managing Member at Beyond Hook Ventures and previously worked as Entrepreneur In Residence at Ann Arbor SPARK, VP Program Management & Ann Arbor GM at Criteo, Chief Operating Officer at AgelessRx, and President & COO at Spirit Shop Inc. Behrman is known to help turn big ideas into scalable businesses.