Bill DeWitt is a seasoned executive with over two decades of experience in the financial services industry. He has a proven track record of driving growth for super regional and community banks, as well as a national mutual fund company. With expertise in strategic planning and execution, brand and product development, advertising, public relations, internal communications and investor relations, Bill builds and motivates teams across multiple locations and business functions. He executes marketing plans leveraging a broad spectrum of media options, driving business to a full range of distribution channels.

Bill studied MBA, Marketing at Duke University - The Fuqua School of Business, and Bachelor of Arts (B.A.), Economics at Dartmouth College. He has also completed his High School Diploma at Phillips Exeter Academy. Throughout his career, Bill has held numerous leadership roles, including EVP, Chief Marketing Officer at People's Credit Union, Chief Operating Officer at Davis Advertising, President at Community Bank Marketing Solutions, Partner at HCC Marketing, Inc., Founder and President at DeWitt Marketing Strategies, Director of Marketing and Corporate Communications at Bank Rhode Island, Director of Advertising and Merchandising at Citizens Bank, Account Director at Deutsch, Management Supervisor at Arnold Worldwide, Vice President, Product Manager at Citizens Bank, and Associate Product Manager at Fleet Financial Group.

Some of his career highlights include growing agency billings 100% and revenue 200% over 5 years, managing marketing budgets in excess of $70MM, driving new account growth, and reducing attrition. He is known for negotiating naming rights to Citizens Bank Park in Philadelphia, PA, and successfully defending an institution in a proxy battle with dissident shareholders. His vast marketing experience includes managing the marketing rollout of 100 supermarket branches.