Anirban Bose is a seasoned professional with over 7 years of experience working in FMCG and e-commerce. He has successfully managed multi-functional teams, developed go-to-market strategies, and facilitated the growth of various organizations. Anirban is currently building Udaan, an online b2b marketplace connecting manufacturers and wholesalers with retailers. He has held multiple positions at Udaan, including Category Lead East & North East and Category Lead South & East. Before Udaan, Anirban was part of the core team at I-PAC, where he focused on the political action committee's strategies. He has also worked with OYO, Nandanik Traders, and ITC Limited.

Anirban's academic accomplishments include a Bachelor's degree in Marketing Honours from the University of Calcutta, a PGDM in Marketing from the Institute of Management & Information Science in Bhubaneswar, and certifications in Central Board of Secondary Education (CBSE) and Indian Certificate of Secondary Education (ICSE).

Anirban boasts a breadth of expertise, including alliance-building and joint venture formation to increase revenues and market share, crafting integrated marketing plans, driving category development, recruiting and developing high-performing teams, and incorporating accountability to deliver results. Anirban has a go-getter attitude, a thirst for knowledge, and a desire for self-improvement.