Kim Calderone is a seasoned Senior Product Designer with a passion for creating delightful experiences that are elegant and user-centered. Her expertise in user research, concept mapping, wire-framing, prototyping, brand identity, and visual design spans over a decade of working with top-notch organizations such as NBCUniversal Media, ServiceTitan, Dogtown Media, and Fossil Group. Kim has a Bachelor of Arts in Digital Media from the University of Florida and has completed User Experience Design Immersive training at General Assembly. Her philosophy is based on the concept that design is driven by research, and she brings that human-centered approach to every project she works on. Kim is proficient in Sketch, InVision, Marvel, Keynote, Pop App, Adobe Photoshop, Illustrator, InDesign, and After Effects. She is also an expert in conducting interviews, creating personas, usability testing, sitemapping, information architecture, and HTML/CSS. When Kim is not creating beautiful designs or collaborating with her team, she enjoys spending time with her family, traveling, and exploring new food stops.