Sofia Hristova is an accomplished professional with a strong educational background and extensive experience in digital channels, digital transformation, and operations within the insurance industry. She holds a Bachelor's degree in History from Sofia University St. Kliment Ohridski, a Master's degree in National and International Security from Nov Bulgarski Universitet, and has also studied Organizational Leadership at INSEAD. Sofia has held key positions at various esteemed organizations, including being the Group Head of Digital Channels at Generali, Head of Digital Transformation for Austria, CEE & Russia Region at Generali CEE Holding B.V., and Head of Operations for Online Insurance and CRM at Generali Bulgaria. Additionally, she has experience as a Project Leader at UNIQA, a Marketing Assistant at sanofi-aventis, and an Insurance Agent at Priority ltd.