Reklamskolan Göteborg

Shanghai Jiao Tong University

Södertörn University

Senior Art Director

As a Communication Designer at IDEO, I play a crucial role in crafting compelling visual narratives that communicate complex ideas in a clear and engaging manner. I collaborate with multidisciplinary teams to design and produce a variety of visual content, including branding, visual storytelling, brand strategy and general art direction. By combining creative design skills with strategic thinking, I help translate insights and concepts into impactful visual stories that resonate with diverse audiences and drive innovation.

IDEO

Communications Design Lead

At Evereden, I was responsible for defining and executing the brand's visual and creative strategy and bring the stories to life through brand-related content, including packaging, advertising campaigns, social media visuals, and in-store displays. By collaborating with cross-functional teams such as marketing, product development, and sales, I ensure a consistent and cohesive brand image that resonates with target audiences. My role involved managing creative projects from concept to completion, guiding a team of designers and creatives, and staying updated on industry trends to innovate and elevate the brand's presence in the competitive beauty market.

Evereden

Creative Lead

As a Senior Art Director at BBH, I have been responsible for leading the creative vision and execution of advertising campaigns across various media platforms. I collaborate with copywriters, designers, and strategists to develop innovative and compelling concepts that align with client objectives and brand identity. By overseeing the artistic aspects of projects, I ensure the delivery of high-quality, visually striking work that captures attention and drives engagement. 

Serving a portfolio of diverse international clients ranging from FMCG to Automobile and Beauty.

Clients: Weima Auto, Google Arts & Culture, Max Factor, SHEIN, Martell.

BBH China

Kick-starting NIO Life, the lifestyle section of NIO and creating cross-channel collaborations and guidelines, ensuring an always present and strong brand identity. Responsible for liasing with external agencies as well as managing in-house resources. During my time with NIO Life, I was responsible in developing several patented IPs and programs beyond the car with NIO Life.

Visual & Creative Manager

Planning and managing all in house productions of video and photo for FOREO. Working closely with Director, writers and crew on each project from conception to completion; producing high quality brand assets for the global market. Experienced in casting models for different markets and hiring independent contributors to build up a strong team. Experienced in both pre-production ensuring a smooth day on set as well as post-production, knowing what we need and how to effectively get the most out of each production.

FOREO

In-house Producer

FOREO is an innovative Swedish skincare company specialising in consumer skincare devices with  award-winning devices in their portfolio, such as LUNA™ and ISSA™. In our world, we don't allow function to compromise form.
FOREO strongly believes that confidence comes from the inside, we believe that the way you feel has a profound impact on how you approach the world and on your well-being. Our visual communication uses bold colours, confident emotions and an overall empowering tone of voice.

- Art Direction
- Production of photoshoots and brand-related assets
- Lead Beauty Retoucher
- Creation of Product marketing material and Digital marketing material
- Design and marketing of new and existing products
- Lead Social media and design strategy
- Casting

Senior Graphic Designer

Working on Barncancerfonden (Swedish Child Cancer Foundation) account, INGO's pro-bono project. After we took over the account, our team did a complete brand refresh including overall visual identity and national communication strategy.

INGO a part of Grey and Ogilvy network

Art director

China has during the last 6 years undergone a paradigm shift when it comes to what people wear and how they chose to express their personality through their clothes. What was earlier a 2 dimensional status ladder where the size and price of your brand handbag was the definition of attractiveness has now been replaced by a complex of individual styles without one single common measuring tape.

The photos are selected from an incredible database of more than 6 million P1 streetstyle photos taken over the years of 2007-2013 in metropolitan China, showcasing the rapid proliferation of individual expression through what people wear. This unique database is a historical record of the progress that has taken place and the rapid proliferation of individual expression through what people wear.

The photo curation has been realized by one of the most influential women in China, Fashion Entrepreneur Hung Huang, with more than 8 million fans on Weibo.

The Great Style Leap comes in two parts, a photo exhibition and a book. 

- Concept development
- Art Direction
- Layout and design of book
- Production of marketing material
- Event management

P1.com

Art Director - The Great Style Leap

Developing brand strategy and visual identity for start-ups focusing on innovative ideas, sustainable solutions and pioneering trends. Delivering ideas on a conceptual level as well as final production.

Jeanette Haw