Elena Yunusov is a seasoned marketer, community builder, and strategist with a diverse career in emerging technology, public sector, and journalism. She currently holds the position of Head of Marketing at Borealis AI, a research center for artificial intelligence that is backed by RBC. Earlier, she led the marketing team at Highline Beta - a seed VC and corporate venture development firm that invests in transformative start-ups and works with leading companies including Kraft Heinz, RBC, AB InBev, and Intuit.

Yunusov has an extensive background in brand management, partnerships, community building, and fundraising. She has done remarkable work in digital transformation, technology, blockchain, crypto, cybersecurity, design, UX, user experience, writing, civic engagement, urbanism, and coffee. Moreover, she has founded Communicable Inc., a tech and marketing firm that has served clients such as Deloitte, Wealthsimple, MaRS, Design Exchange, DMZ, Ritual, and others.

Yunusov began her career in journalism as a senior editor for BetaKit, Canada's leading start-up and technology news publication. She has also served as a community news reporter for The Gleaner News Network and as the editorial advisory board member of The Canadian Immigrant Magazine. She has received numerous accolades and has been nominated for RBC Canadian Women Entrepreneur Awards. She has also been recognized as one of the top women in Canadian tech by BetaKit and has been identified among the top social media influencers in Canadian tech.