Will Mayer is a seasoned creative director and entrepreneur with vast experience running global campaigns for top-tier clients such as Nike, Apple, and Uber. As the VP of Creative at Equinox, Mayer plays a critical role in developing and implementing creative strategies that elevate the brand to new heights. With previous stints at Bilt Technologies, B-Reel Films, and Stink Films, Mayer has a proven record of success in building and leading high-performing teams that drive innovation and deliver exceptional results. He is also a co-founder of Better Half, a venture aimed at creating sustainable and impactful products for the fashion industry. Mayer is a dynamic leader and creative visionary with a passion for pushing boundaries and making a positive impact on the world through his work.