Luke Shelley is a co-founder with a knack for creating beloved businesses that prioritize brand, culture, and innovation.

Having started his entrepreneurial journey at 17 by self-funding Tavistock Tutors, he later successfully sold the business after a decade.

In 2016, seeking a more scalable venture, Luke co-founded Central 23, aiming to bring more joy to customers through unique products and experiences marked by meticulous attention to detail.

Beyond business, Luke enjoys a fulfilling personal life with a wife named Mary and an adorable English bulldog named Fudge.

His interests span from food and travel to rap music, learning, and padel tennis, where he's on the lookout for a fourth player to join in the game.

Luke Shelley's commitment to problem-solving and openness to feedback make him not only a successful entrepreneur but also a resourceful and engaging individual.