Adam London is a multifaceted professional with a rich background in demand side platform technology, media buying, and strategic partnerships. He has studied at various prestigious institutions such as UC Davis and Eastern Michigan University. After his studies, Adam went on to work in a variety of roles, including co-founder at Public-Supply, Director of Global Partnerships at Criteo, and Sales Associate/Analyst at Focus. Additionally, he has held positions in business development and program management at several companies, including Turn and Ziff Davis. Adam is currently the Measurement Partnership Lead for Brand Safety at Facebook, where he leverages his extensive experience in monetization, programmatic media, and contracts to lead strategic partnerships and drive audience development. With his in-depth knowledge of data partnership deals, B2B media buying, and audience development, Adam London is a driving force in the world of programmatic media and media buying.