Peter Horst is a highly accomplished Chief Marketing Officer with extensive experience in various industries, including consumer goods, financial services, and technology. He is a renowned brand strategist, coach, and keynote speaker, best-selling author, and board member. Peter has a proven track record of building iconic brands, designing innovative products, and driving significant growth for the companies he has worked with.

After studying History & Literature at Harvard University, Peter undertook an MBA in Marketing and General Management at The Tuck School of Business at Dartmouth. His career started at General Mills, where he worked as a Marketing Manager. He then went on to become the first CMO at TD Ameritrade, where he led the industry's most effective multichannel brand and acquisition campaigns, including the popular "Stewart" advertising.

Later, he served as CMO at TruSecure Corporation, where he built and rebranded the marketing team, designed new offerings, and drove the company's growth. At Capital One, he held a number of executive roles, including Senior VP of Brand Marketing and CMO of Capital One Bank, where he launched successful products across credit card, retail, and digital banking and drove dramatic growth in consumer and business segments with famous marketing campaigns.

As CMO at The Hershey Company, Peter led all global innovation, re-energizing it to drive bolder thinking and greater speed to market, managed Hershey's global brands, advanced capabilities, enhanced the Hershey marketing model to fully embrace digital, social/insights-driven marketing, and developed new campaigns that spurred growth.

Peter is now the Chief Executive Officer at PSB, serving on the board of Peapack-Gladstone Bank Private Banking since 1921, and was previously the founder of CMO Inc.