Laura Smith

Laura Smith is a highly accomplished professional known for her expertise in leadership, communication, strategy, cost reduction, and process improvement. With a strong background in Global Customer Contact Centers, Customer Service, and Customer Engagement, Laura excels in areas such as Social Media Strategy, Social Engagement, and Multi-Channel Customer Service.

Her skills extend to Process Improvement through LEAN-Six Sigma, Organizational Design, Re-Structuring, and Change Management. Laura brings valuable experience in BPO, Virtual Teams, Homeworking, Culture, Soft Skills, and Employee Engagement to her roles.

Laura's educational background is equally impressive, having studied at renowned institutions such as the University of Pennsylvania's Wharton School, IMD Business Programs, Irish Management Institute for a Master of Science (MSc) in Corporate Strategy, and University College Dublin for a BA Hons in French and Art History.

Throughout her career, Laura has held key positions at Hertz, including Executive Vice President Global Sales, Marketing & Customer Experience. Her previous roles at Hertz include Executive Vice President Global Marketing & Customer Experience, Senior Vice President Customer Experience, Vice President Customer Experience for Hertz North America, Vice President Customer Success North America, among others.

Her diverse roles at Hertz span from Lean Process Improvement Manager to Customer Service Senior Team Leader, showcasing her versatility and expertise across different functions within the organization.