Heidi Hyewon Choe is a dynamic and experienced sales and relationship management professional with a broad range of expertise in the finance and technology industries. With an extensive educational background in Mandarin Chinese and a Bachelor's degree in English Education from Hongik University, Heidi has worked at a variety of organizations, including Bullish, B1, BitMEX, OSL, BC Group, and AIT Corporation. Heidi also brings significant experience in sales, marketing, and business development to her roles, having served as the Product Scout at Conrad Electronic International, Assistant Marketing Manager at Defond Group Ltd, and Sales Director - Asia Pacific Region at NORDIC ENTERPRISES/I LOVE VELVET (HK) LIMITED. In addition, Heidi brings valuable experience in recruitment and editorial work, having previously worked as a Recruitment Consultant at SearchAsia Consulting Pte Ltd and as an Editorial Intern at Juice Magazine. Heidi is an alum of The University of Chicago Booth School of Business, where she earned her Master of Business Administration - MBA degree. With her broad range of expertise and her ability to execute complex business strategies across diverse sectors, Heidi brings a unique perspective and a strong track record of success to her professional endeavors.