Cassie Hamilton has over 18 years of experience as a creative director and entrepreneur with a passion for using creativity to address the needs of real people and solve complex business problems. She has worked across the United States, Asia Pacific, and Europe, utilizing her talent for utilizing technology to make life better for everyone. Cassie's expertise lies in leading creative teams that develop new products and experiences using Google technologies, and she has become a key player in shaping Google's largest efforts in AI, sustainability, and DEI. Cassie's extensive background includes experience at Warner Bros. Entertainment, Crispin Porter + Bogusky, and Young & Rubicam Advertising before joining Google as Lead of the Creative Lab in New York City, then moving on to later lead the APAC and EMEA Creative Labs.