Jim Fox is a seasoned marketing strategist with over 25 years of experience in leadership, management, and consulting. He has advised top brands across the United States and has produced data-driven campaigns resulting in an incremental revenue of over $1B. He provides a marketing perspective to the organizational planning process, ensuring quantifiable objectives, realistic strategies, tactical best practices, and forecasted results. Jim is well-versed in performing foundational research that informs branding and campaign planning with data analysis, primary/secondary research, and actional insights. He also excels at planning, implementing, testing, and tracking data-driven marketing programs that achieve a higher return on the client's investment in branding, marketing, and sales operations. Jim's expertise extends to behavioral marketing, combining advanced data targeting techniques with effective tactics and incentives to drive engagement and conversion behavior among qualified prospects and maximize the value of current customers.

Jim Fox studied Geology/Earth Science at the University of Colorado Boulder. He is currently the Managing Partner and Chief Strategist at VERDI Behavioral Marketing. Before that, he worked as a Partner at Star Resort Group and a Marketing Strategist, Director of Data Science at BIG IDEA. He was also the CEO and Co-Founder at Aerios Direct, Vice President of Integrated Marketing at Eagle:xm, Account Director at Added Value Cheskin, and Corporate Sponsorship Manager at U.S. Ski & Snowboard.