Hector Lopez is a seasoned marketing professional with 18 years of experience in marketing, operations, and multi-category product management. He has worked with companies of various sizes and has a track record of driving growth and optimizing marketing teams. As the founder and CEO of Lopez & Company, he consults and advises companies to optimize their marketing strategies, understand consumer insights and analytics, and quickly assess new market opportunities. He specializes in global product marketing, digital marketing, consumer marketing, pricing strategy, product definition, and user acquisition and retention. He has worked with companies such as Flickr, Williams-Sonoma, Electronic Arts, Yahoo!, and RealNetworks, among others.