Sean Jecko, a 20-year veteran of brand and marketing strategy, has built a reputation for his ability to uncover human insights that drive business success. With a Master's degree in Branding and a Bachelor's in Psychology, Jecko has honed his skills in finding and understanding the best customers, exploring customer journeys, determining brand equity, developing brand and product value propositions, and crafting breakthrough brand and communication strategies. His experience includes roles such as Co-Founder of QUENCH Insights, Principal and Owner of Pencil Brand Strategy LLC, Associate Director of Planning at McKinney, Group Strategy Director at McKinney, and Brand Planning Group Head at The Richards Group.