Helen Zhang

Helen Zhang is a seasoned public relations generalist, marketing, and communications specialist with over 10 years of experience in the industry.

She has a passion for brand building through compelling storytelling and has worked on integrated marketing and PR campaigns for various industries including hospitality, lifestyle, consumer, technology, and events in the US and South East Asia.

Helen excels in media relations, brand messaging, corporate communications, event planning and execution, crisis management, copywriting, content strategy, and trend forecasting.

Known for her expertise, Helen has been featured in renowned publications like Bloomberg Businessweek, Food & Wine, The Wall Street Journal, and New York Magazine as a media relations and hospitality industry expert.

She holds a Bachelor of Arts degree in Journalism and Social & Cultural Analysis from New York University and currently serves as the Director Of Communications at Tend.