Kati Herranen is a professional marketer with a rich background in market research and customer insights. With a degree in Business Administration from Turku Business College and a BSc in Psychology from Birkbeck, University of London, Herranen has worked with several companies in various capacities. She has collaborated with Young Epilepsy as a Market Research Consultant and University of London/CoSector as a Business Intelligence/Market Research Manager. Herranen has also worked at Resiflex in the capacity of Head of Marketing & UK Operations, PRS for Music as Marketing Manager (membership), and British Bankers' Association as Marketing & Database Management. Additionally, she has held positions such as Campaign Manager (acquisition) at BPP, Marketing Manager (education technology start-up) at Learners Cloud UK Limited, Product Marketing Executive at CIMA, Training Development Manager at CIBSE Mid Career College, Marketing & Sales Executive at FPA, and Training & Membership Marketing Manager at Advisory Centre for Education (ACE). Herranen's core aptitudes include market research, customer profiling, brand management, collaboration, coaching, and consultancy, among others.