Lieu Pham

Lieu Pham is a seasoned marketing and media professional with 18 years of experience, specializing in strategic leadership roles across North America, APAC, and EMEA. Currently serving as the Vice President of Strategy at studioID, Industry Dive's global content studio, Lieu excels in designing custom workshops and delivering top-tier marketing and content strategies for renowned enterprise brands worldwide such as Pfizer, Microsoft, and HSBC. Prior to her role at Industry Dive, Lieu led the strategy and creative services division at NewsCred, a SaaS content marketing company. She is dedicated to advancing the marketing industry and promoting best practices, evident through her co-founding of APAC's largest content strategy meetup and the creation of the Integrated Marketing Maturity Index (IMMI) aimed at revolutionizing marketers' approaches.