Carolina Botto Bar is a highly skilled architect and creative leader who has excelled in various areas of design throughout her career. Graduating from the UPC University, she ranked second in her field and was later admitted to the College of Architects of Peru. Carolina gained vast experience working in a recognized studio before forging her path in the industry. She is now a renowned Partner and Creative Director of a young design firm that merges art and design to manufacture exquisite carpets.

Carolina has also managed architectural projects for an international company while continuing to work on various personal projects. Her commitment to advancing her design skills has led her to pursue further studies in Madrid, Spain, specializing in strategic design, business management, innovation, creativity, and design.

Currently, she is the CEO of an exciting startup called JoinnUs, which connects people to facilitate offline group activities. Wayra-Peru, a startup accelerator owned by Telefonica, is propelling JoinnUs in its growth across 12 countries in Europe and Latin America. Carolina's expertise includes architecture, interior design, project management, strategy, creative management, design management, service design, innovation, user experience, strategic thinking, creativity for business models, and leadership.