Rui Sobral is a highly skilled and experienced User Experience Architect at NTT Data with an impressive educational background. He studied Multimedia and Informatics at top institutions and earned Certificates in Action Script 3 and Tablet/Mobile Design and Development. Rui's professional journey has taken him to various organizations, where he has held key positions such as Project Manager at everis, Invited Teacher in Augmented Reality at Escola Superior de Comunicação Social, Creative Tech Director at comOn Group, and Technology Team Leader at comOn Group. He also served as Head of Apps at Biodroid Entertainment Group and worked as a Unity 3D Developer at the same company. Rui's expertise in web and mobile app design and development, augmented reality, multimedia, and user experience makes him highly sought after in the industry.