Patricia Prieto, a fashion and lifestyle blogger, is a well-known figure in the Philippine fashion industry. Her blog, “Paradigma,” has been running for over a decade and has become a hub of all things fashion, style, travel, food, and beauty. Prieto's blog has a vast readership and has been recognized by several organizations for its influential content.

Prieto has also worked as an editor-at-large for Philippine Tatler, a high-end lifestyle magazine, where she contributed to the lifestyle and fashion sections of the publication. Her work has also been featured in several local and international publications, including Preview Magazine, Inquirer Lifestyle, and Glamour UK.

In addition to her blogging and editorial work, Prieto has also partnered with several local and international brands, including Adidas, H&M, and Zalora, as a brand ambassador or collaborator. She has also been a guest speaker at several events, sharing her expertise on blogging, social media, and digital marketing.

Prieto graduated from the Ateneo de Manila University with a degree in management information systems. She lives in Manila, where she continues to create content and share her lifestyle experiences with her readers and followers.