Strabrecht College, Geldrop

Nyenrode Business University

University of Amsterdam

Chief Commercial Officer  -  Inspirational Commercial Leader  -  Business Development  -  SaaS  - 

Amsterdam, North Holland, Netherlands

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Videobee

Advisory Board Member

Chief Commercial Officer at WoodWing Software, a global market leader in everything to do with multichannel publishing and digital asset management software. WoodWing enables brands, marketers, creative agencies and publishers to increase quality, reduce costs, shorten time-to-market and develop new revenue streams and to realize the full potential of their content.

WoodWing

Chief Commercial Officer

Sales Director for Europe, Middle East and Africa for Hewlett-Packard Enterprise (Servers, Storage, Networking and Services), responsible for driving the business with HPE's largest SMB Accounts, with a yearly target of more than 1,5BN$. Driving country field and inside sales teams (400+ people) to increase HPE's market share and revenue across EMEA.

Hewlett Packard Enterprise

EMEA Sales Director Midmarket, Hewlett-Packard Enterprise Group

Sales and BU (P&L) Manager for HP Storage in The Netherlands. Reporting into Country Managing Director. Directly managing a team of 10 Storage Sales and 2 Product Marketers.

Country Manager HP Storage

Responsible for driving the HP Networking business through and with the channel. Annual revenue target $800M+. Directly managing a team of 8 people. Key focus areas: Develop and grow share in the SMB segment; Create synergy with server and storage divisions; drive growth with top resellers; drive change management.

EMEA Channel & SMB Manager HP Networking

Sales and BU (P&L) responsibility for StorageWorks Division in GWE (Nordics, Benelux, Switzerland and Austria). Annual revenue target $400M+. Key focus areas: outperform targets and grow share through pipeline management, campaigns and creating successful sales teams etc. Key accomplishments: nbr 1 market share in 2008 & 2009 (ex aequo with EMC).

Regional Manager StorageWorks

Sales and BU (P&L) responsibility for Industry Standard Server Division for the GWE region (Nordics, Benelux, Switzerland and Austria). Annual revenue target $1BN+. 	Key focus areas: Leading virtual team of more than 30 people, optimizing both routes to market (direct and indirect) and change management. Key accomplishments: Outperformed revenue and margin targets in three out of four years; grew market share from 49% to 56%.

Regional Manager Industry Standard Servers

Responsible for developing new channel Terms and Conditions for Compaq EMEA; later involved in harmonising these with Hewlett-Packard

Channel Strategy and Development Manager EMEA Compaq/HP

Responsible for marketing; pricing and channel strategy for Compaq's B-to-B notebook productrange; took over nbr 1 market position from Toshiba

Maarten Reinders