Tobias la Cour is a seasoned senior international strategic ecommerce leader with extensive expertise in financial planning, business development, and management. With a strong background in all elements of the marketing mix, he is a well-regarded professional in partner marketing, online marketing, e-commerce, product launches, and handling agencies. Through his years of experience, Tobias has cultivated excellent management skills, the ability to work effectively with all levels in complex international organizations, and P&L responsibility. Tobias is a specialist in e-commerce, with a particular focus on subscription models, SaaS, and maximizing lifetime value. He has worked with a wide variety of international blue-chip brands in both b2c and b2b capacities, gaining thorough knowledge of all marketing disciplines - both online and off-line. Tobias is a co-founder of Somebody Digital, and previously co-founded User Fountain. Prior to that, he held CMO titles such as VP Strategic Marketing, EMEA & APAC at Digital River and EMEA Consumer Marketing at Microsoft. Tobias studied at Copenhagen Business School.