Duke University - The Fuqua School of Business

University of the Witwatersrand

University of Michigan - Stephen M. Ross School of Business

Vice President, Growth Marketing  -  Alum of ABInBev, Mondelez, Kraft Foods, MillerCoors, Publicis

San Francisco, California, United States

Nisum

Vice President, Growth Marketing

Forbes

Official Forbes Council Member

- Transformed Marketing at a growing startup into a performance-based, research-led, and results-driven function anchored in consumer insights and analytics.• Grew leads by 3.5x, tripled lead quality, and doubled Marketing ROI in 2018/2019 vs 2017/2018, resulting in 100% of new 2019 clients signed to date were via Marketing-led initiatives.

RocketSpace

Vice President, Marketing

- Increased RocketSpace’s Amazon Alexa ranking by 18K+ spots in 6 months, leading <a href="http://RocketSpace.com">RocketSpace.com</a> to be the top ranked result in organic search in relevant keywords.• Upleveled sales collateral, brand/product messaging, and case studies to improve sales effectiveness, increasing Lead to Opportunity sales funnel conversion by 4x.• Established strategy and compliance for accurate tracking and reporting of lead source attribution to enable data-driven insights for resource allocation and channel marketing decision-making.- Sold Marketing as a consulting product for the first time in company history, contributing to significant renewal deal of RocketSpace’s 2nd most valuable client.

Senior Director, Marketing

- Responsible for establishing and launching ABInBev's inaugural open innovation platform, providing new innovation and technology solutions, ideas exchange, and talent pipeline for ABI locally and globally.• Designed and launched ABInBev’s first global innovation community across 9 zones and 20+ countries.  15,000+ innovators contributed 600+ ideas and 21 pilot tests valued at $110MM annual profitability. • Manage a global team of 16 to launch a worldwide innovation platform and community to deliver on-demand crowdsourced innovation ideas, talent pipeline, and consumer insights.  • Led global marketing campaign, including program positioning & messaging, competitive analysis, feature development and prioritization, and internal/external communications, to build awareness, recruit members, and increase engagement around the world.

Anheuser-Busch InBev

Global Director, Innovation Community

Independent consultant advising startups on how to navigate their desired industry and land deals with the world's largest corporations, specializing in the consumer packaged goods industry. Website: <a href="http://www.tinawung.comReferences">www.tinawung.comReferences</a> available upon request.

Tina Wung Consulting

Startup Consultant

- Head of ABInBev’s innovation office, aka “Beer Garage”; responsible for setting long-term strategic vision for North American marketing digital innovation and adaptation. • Focused on testing and building innovation capabilities for future digital success, specializing in content, mobile, data, localization, platform infrastructure, and connected home.• Responsible for Innovation Office's external communication, marketing, and branding, conference activations and presentations, and startup community relationships.• Developed, produced, and launched “Beer ‘n Stuff,” ABI’s first-ever organic YouTube channel featuring original influencer content; channel increased brand purchase intent 50% in 3 months. • Produced ABInBev’s first-ever 4D Immersive Reality experience using Oculus Rift and multi-sensory elements, resulting in worldwide company adoption as foundational consumer engagement experience. • Established ABInBev’s 5 year data strategy plan and initiated comprehensive tech stack solution to support and enable central intelligence, first party CRM activation, and media personalization.  • Currently testing application into artificial intelligence, augmented reality, voice recognition, and digital commerce.

Director, Digital Strategy & Innovation

Featured Speaker, TERRA Food & AgTech Accelerator Demo Day, San Francisco, CA [3/19]Keynote Speaker, Digital Innovation Summit, Portland, OR [7/17]Keynote Speaker, Event Marketer Summit, Chicago, IL [5/17]Keynote Speaker, adtech Sydney, Sydney, Australia [3/17]Keynote Speaker, CIO Forum, Sydney, Australia [3/17]Speaker, Brand Innovators Social Media Conference, San Francisco, CA [5/16]Speaker, Digiday Brand Summit, Miami, FL [4/16]Speaker, ANA Conference - Thinking Like a Startup, Mountain View, CA [3/16]Speaker, Brand Innovators SXSW, Austin, TX [3/16]Featured Speaker, iMedia Brand Summit, Amelia Island, FL [2/16]Keynote Speaker, C3 Conductor Conference, NYC [10/15]Keynote Speaker, StrategyChat by StrategyHack, NYC [7/15]Keynote Speaker, Unlock the Big Ones Event Series, NYC [7/15]Keynote Speaker, Talk Series, Magnesis, NYC [7/15]Co-Host, Spredfast Social Sponsorship, Austin, TX [3/15]

Self-Employed

Corporate and Conference Speaker

- One of 3 innovation team members responsible for introducing and scaling digital excellence in ABInBev by sourcing and testing new technologies, platforms, tools, processes, and ideas.   •	Led 15 member team to create and launch Bud Light beer delivery app, revolutionizing instant alcohol consumption through a new, direct-to-consumer distribution channel.•	Initiated and managed end-to-end development of mobile and web event management platform for 1500+ field ambassadors; insights from master database helped drive 9% lift in event revenue.•	Spearheaded development of socially integrated, mobile optimized website template and CMS platform for all ABInBev brands, streamlining 18 production partners down to two and driving over $1MM in annual savings.•	Ideated and launched personalized NFL sweepstakes campaign leveraging real-time customization technology; decreased acquisition cost by 30%. •	Created a corporate-wide local strategy toolkit and educated 80 field teams on new amplification platforms to increase awareness and attendance of 60K annual sponsored events.•	Supported creation and digital distribution of Bud Light "Hold My Beer" digital short series created by John Krasinski.

Brand Manager, Digital Strategy & Innovation

- Led Superbowl PR campaign launch and supported digital/mobile “snack run” activation that rewarded Tweeters with Wheat Thins deliveries; resulted in New York Times exclusive story, 332MM+ media impressions, 27MM earned Twitter impressions, 4,000+ social mentions, and best-in-class Twitter case study.•	Led Gold Cannes Film Festival award-winning media integration on "The Colbert Report"; resulted in show's longest ever branded segment, triggered 500% daily spike in new Facebook fans, and garnered 55MM impressions.•	Supported innovative digital promotion encouraging consumers to “Shazam” Wheat Thins’ TV ads that triggered instant Tweets for product giveaway; drove 10x monthly average of Twitter mentions, 27% more new followers, and 2.5x more follower engagement.•	Supported breakthrough social media experiential event, challenging consumers to “check in” atop four Six Flags roller coasters; generated 18.4MM impressions and digital engagement with 21,000 consumers.  Awarded Six Flag's Corporate Alliances Program of the Year.•	Launched Nabisco crackers' most successful new line extension in nearly 2 years; shipped 167% of planned launch quantity and exceeded revenue expectations by 23% or $4MM.•	Led total package redesign on brand's flavor platform to communicate more intense cracker taste; helped grow flavor platform by 50% vs prior year.

Mondelēz International (formerly KRAFT FOODS)

Senior Associate Brand Manager, Wheat Thins

- Developed long term strategy for declining $350MM Multi-pack business, leading to new platform launch worth $18MM in annual revenue.  Stemmed business declines by 5%. •	Executed “Blizzard of the Month” partnership with Dairy Queen, increasing Nutter Butter revenue $2.2MM (+15% Aug, +19% Sep), at zero brand cost.  •	Led 12-member cross-functional team to downweight 5 Nilla Wafers SKUs, saving $800K annually without materials waste, bakery downtime, or compromised customer service levels.

Associate Brand Manager, Entrepreneurial Brands

- Led cross-brand and cross agency teams to ideate and produce Kraft’s first ever series of 8 multi-brand and multi-retailer TV and radio Hispanic ads.•	Executed in-depth analysis to recommend top 15 Kraft brands to compete in Hispanic market.

Kraft Foods Group

Summer Associate Brand Manager

- Initiated custom quantitative/qualitative research; led vendor and analytics team to identify insights that shaped brand strategy, new product innovation, consumer growth targets, packaging, and promotions.•	Spearheaded Coors Light’s NFL post-promotion study; identified program improvements that saved 15% in Year 2 costs.•	Used innovative digital methodology that expedited package redesign results in a quarter of standard time; helped drive $5.6MM revenue lift vs previous design.•	Identified 10 macro US trends and 9 mindset segmentations into actionable insights and recommendations that were integrated into brand teams' tactical executions.•	Developed segmentation study that defined radical new Coors Light AA target opportunity based on consumption and key purchase drivers, which determined optimal growth strategies and messaging.

MillerCoors

Consumer Insights Analyst

- Built Kashi’s consumer target and strategic media plan, including first ever nationwide sampling, education, and lifestyle immersion mobile tour.  Helped increase revenue by 10% vs prior year. •	Led P&G’s beauty brand $45MM print investment for 50+ SKUs, strategizing and executing 1,200+ media purchases monthly.•	Exceeded P&G’s expectations by securing additional 10% of premium positions for Olay brand in high profile beauty publications. Premium positioning reinforced Olay's prestige status in mass skincare market.