Northwestern University

Marketing Communications and Operations Professional. Self-Published Author.

Chicago, Illinois, United States

Internal Communications Manager, Reality Labs

Chief of Staff and Communications Lead for Vice President of Global Business Group
- Craft and execute executive communication initiatives across $15B annual sales organization of 300+, including day-to-day updates, external client briefs and communication, strategic priority launches and all hands events
- Consult and provide counsel to senior executives and XFNs on strategic projects and lead operations for specific workstreams including reorganization and change management
- Led briefing and update process for CMO conversations about marketing and branding strategies for priority clients and agencies

Business Lead, Global Marketing Solutions

- Managed team of 8 early career account managers across Education, Technology and Travel industries with over $60M in annual revenue
- Worked cross functionally to develop data based vertical strategies
- Led the communication of internal reorganization and change management across two locations
- Developed and maintained external and internal senior stakeholder relationships advising and providing strategic input on branding and performance media and marketing strategies

Team Lead, Global Marketing Solutions

- Rapidly built trust with advanced retail clients through providing branding and performance strategies, delivering $46M in annual revenue
- Acted as a leader and mentor to early career talent across the SMB Partner Manager and Account Manager team and managed a team of interns to drive team success
- Became lead retail POC for key cross-functional teams building new products as processes in Product Management bridging the gap in digital, print and OOO strategies

Account Manager - Retail, Global Marketing Solutions

- Leveraged consumer research to develop integrated digital strategies to clients
- Uncovered and reported trends and opportunities for clients
- Led new business and social presentations
- Served as primary subject matter expert for agency
- Managed media buys for clients

Sikich

Social Media Strategist

- Developed comprehensive social media strategy based on consumer research
- Developed influencer strategy increasing brand mentions by 40%
- Grew Instagram follower base by 294% in 2015
- Grew Twitter/Pinterest follower base by 50% in 2015
- Grew Facebook fan base by 20% in 2015
- Contributed to significant increase in aided and unaided brand awareness
- Launched and developed organic SnapChat account strategy
- Owned the development of social media calendars and supporting programs
- Partnered with internal and external stakeholders to execute cohesive and collaborative messaging strategies
- Implemented 24/7 social community management strategy
- Served as company subject matter expert for all things social
- Leveraged web and social analytic tools to develop reports and find insights to optimize campaigns and strategies

Ulta Beauty

- Integrated social customer care team in social community management, reducing SLA times by 2 hours
- Implemented always on social strategy contributing to significant growth across social media channels
- Increased Facebook fan base by 35% in 2014
- Increased Twitter follower base by 65% in 2014
- Increased Instagram follower base by 335%
- Developed integrated social media campaign strategies to successfully launch products and increase brand awareness

Social Media Community Specialist

- Developed comprehensive strategies for retail client based on social listening data
- Led presentation of reports and strategies to clients
- Managed team of two
- Monitored brand reputation of retail client in Radian6
- Analyzed campaign performance for retail client
- Assisted in development of digital strategy for education and CPG clients

MARC USA

Social Media Coordinator

Monitored client’s online social media presence daily, created comprehensive analytic reports on brand’s social media reputation health utilizing Radian6, BuddyMedia and Facebook Insights and presented information to clients, recommended social media content and strategy based on analytic reports and emerging trends, provided monthly media/marketing metrics for clients social media/traditional campaigns to assess campaign success, created competitive analysis for clients utilizing Excel and PowerPoint, created weekly status reports for clients and participated in weekly client status calls.

Social Media Apprentice

Created dynamic and effective content for website/blog, social media, press releases and radio spots, managed and presented monthly website, social media and advertising analytic reports, developed and grew company’s media database, delivered and presented monthly website and social media analytic reports, helped develop brand’s media kit providing research and content, created competitive analysis reports bi-weekly on companies top 5 competitors, pitched and managed company’s social bookmarking profiles to gain new viewers to website.

Time Out Chicago

Marketing Intern

Developed internal and external facing corporate communication documents including manuals, e-newsletters, executive bios and website copy, provided extensive research and recommendations for social media growth, assisted in booking travel and flight details for company events, managed budgeting information for events, analyzed and provided data revolving around email marketing campaigns, maintained website pages using HTML, created and implemented search engine optimization initiative for company’s website which was proven increase traffic to website.

Sahsha Daniel