Alfredo Silva

Alfredo Silva is a 19-year veteran of Creative, UX, UI, and Product Design. Through his career, he has contributed significantly to the digital transformation of various industries, including Entertainment, Media, Healthcare, Housing, Fashion, Retail, Music, and Home Improvement. Working with leading brands, he has applied his knowledge of Design Thinking and Content Strategy to forge new frontiers in the field.

Silva's leadership and mentorship skills match his design prowess. He has worked alongside different organizations to transform them into agile, lean, and design thinking entities that can keep up with the digital evolution that defines today's business world.

Silva has considerable experience designing mobile applications and websites, with mobile-first guidelines to help businesses remain competitive. Furthermore, he custom-developed a conversational design methodology to design voice-enabled applications, including Alexa. Through Voice and Image recognition technology, Silva has designed experiences in-store for Home Depot and Adidas that leverage machine learning technology.

Silva has been a featured speaker at Alexa Skill marketing and application design events and published in a new best seller: Web Design, The Evolution of the Digital World 1990-Today and with FWA Digital Pioneers. Currently, he serves as the Global Experience Design Director and Content Strategy lead at AstraZeneca.