Chris Stroud is a respected authority in the field of UX (user experience) with a wealth of experience in helping businesses achieve differentiation through exceptional UX. With a proven track record in leading retail teams, his expertise lies in measuring and enhancing UX scores, discovering key user needs, iterating concept designs, and validating designs and concepts. Stroud studied History at the Royal Holloway, University of London, and has held several prominent roles in top-tier organizations such as UserZoom and ForeSee, among others, where he honed his skills by democratizing UX testing and running tactical tests faster and more efficiently.