Yusuf Chuku is an accomplished strategist with over 20 years of experience in the field. He has worked in London and New York, with a focus on planning and strategy for leading corporations such as Microsoft, BMW, Samsung, Kraft, and Verizon. Currently, Yusuf serves as the EVP, Client Strategy and Insights at NBCUniversal Media, LLC. Prior to joining NBCUniversal, he was the Global Chief Strategy Officer at VMLY&R, where he led the strategy discipline across its 75 locations worldwide. Yusuf has also held strategy leadership roles at McCann New York, DDB London, JWT New York, and Naked Communications. He is a Fellow of the Royal Society of Arts, Chair of 4As Strategy Committee, and previously served as a non-executive board member of OFSTED. Yusuf's work has won recognition from industry bodies such as IPA, Effies, the Jay Chiat Awards, and the Marketing Effectiveness Awards.