Sheldon Zhai, a Forbes 30 Under 30 awardee in Marketing and Advertising, has made a name for himself as the Founder and CEO of Supreme Optimization. With a background in cellular and molecular biology and experience working in a life sciences laboratory as a researcher and lab product manager, Zhai developed expertise in web design, UX, web development, and digital marketing. His company specializes in digital marketing services for the pharma, life science, healthcare, and medical devices industries, including search engine marketing, search engine optimization, content marketing, marketing automation, functional testing, split testing, digital advertising, and life science eCommerce. Zhai has a Bachelor of Science in Chinese Language and Literature from Nankai University and a Bachelor's Degree in Cellular and Molecular Biology and Chinese from the University of Wisconsin-Madison.