Ingrid Novita has immersed herself in the world of UI/UX design and is committed to delivering exceptional user experiences. Her passion for design stems from the belief that user-friendly and visually appealing interfaces have the power to create a positive impact on people's lives. She holds a degree in Interaction Design, Game, and Interactive Media Design from Nanyang Polytechnic.

Ingrid has gained a wealth of experience working for firms such as Sephora SEA, Vanitee, Airfrov (HM2B Pte. Ltd.), and TBWA\ Group Singapore. She played a critical role in the research and design of a peer-to-peer marketplace's new pre-order feature and led the redesign of the booking flow for a beauty service marketplace.

At Sephora SEA, her current role allows her to focus on exploring and improving user discovery and consideration. In addition, she uses her skills to conduct user research, create prototypes, and design and test product features.

Overall, Ingrid is a skilled UX designer with a strong foundation in research and design principles, and she is dedicated to producing designs that delight users.