Meet Adam Wooley, a seasoned marketing executive with over 15 years of experience leading global demand generation and lifecycle marketing initiatives for B2B and B2C technology companies. With a BA from Stanford University and certification from the Voicetrax SF Voice-over Academy, Adam has honed his leadership and marketing skills across various roles in high-growth startups and industry giants like Microsoft, Google, and Prezi. As the former Senior Director of Lifecycle and Marketing Operations at Housecall Pro and Director of Demand Gen & Customer Marketing at Prezi, Adam has developed robust competencies in growth, acquisition, conversion optimization, and customer engagement. He has also adeptly built high-performing teams, optimized marketing technology stacks, and led go-to-market strategies for new product launches. Through his various roles, Adam has worked closely with cross-functional stakeholders and internal sales teams, fostering strong relationships and achieving exceptional business outcomes. His experience as a Distribution Hacker-in-Residence at 500 Startups, Head of Marketing & Biz Dev at Xola, Sr. Product Marketing Manager (Web) at Yammer, Inc. (acquired by Microsoft), Director of Product Marketing at Affinity Circles, and Web Analytics Specialist and AdWords Coordinator & Optimizer at Google, provide him with an incredibly broad and deep understanding of the marketing industry. Adam's top skills include Growth Marketing & Demand Gen, Go-to-Market Strategies, and Lifecycle Marketing. Alongside his impressive resume, Adam is described as a charismatic and empathetic leader who can develop and energize teams to exceed performance goals.