Joel Ponce is an accomplished sales and account management professional with deep expertise in agency, media, and enterprise software. He has a strong background in utilizing social data for modern marketing and sales purposes, including influencer marketing, media planning and buying, brand analysis, and category insights. His proficiency in the shopper marketing space puts him at the forefront of retail and CPG businesses, particularly when working with Walmart. With his experience at the junction of advertising and technology, Joel has collaborated with creative and engineering teams on delivering customer needs that align with the business objectives. He earned his BSBA in Marketing and Management from the University of South Alabama, and currently serves as the Director of Sales, Shopper Marketing at ViacomCBS.